Growth Marketer

Location: Mumbai
Job Description:
We are seeking a talented and driven Growth Marketer to join our team. The Growth Marketer will be responsible for driving user acquisition, engagement, and retention through innovative marketing strategies. This role requires a combination of creative thinking, analytical skills, and hands-on execution. The ideal candidate will have experience in email marketing, content creation, SEO/SEM, and social media marketing.

Responsibilities:
  • Strategy Development: Craft, implement, and refine comprehensive growth marketing strategies to drive user acquisition, engagement, and retention.
  • Data Analysis: Use analytical tools to gauge the effectiveness of campaigns, measure ROI, and optimize for better performance.
  • Content Creation: Oversee the production of compelling marketing content for various channels, ensuring brand consistency.
  • SEO & SEM: Drive organic growth by optimizing content for search engines. Manage pay-per-click campaigns to maximize visibility.
  • Social Media: Leverage social platforms to enhance brand presence, engage with the audience, and drive conversions.
  • A/B Testing: Implement and analyze A/B or multivariate tests to optimize conversion rates.
  • Partnerships: Identify and negotiate strategic partnerships to expand brand presence and user base.
  • User Feedback: Collaborate with user experience teams to gain insights and feedback to inform growth strategies.
  • Budget Management: Allocate and optimize the marketing budget for maximum ROI.
  • Stay Updated: Keep abreast of the latest trends and changes in digital marketing and relevant industries.

Requirements:
  • Experience: 3+ years in growth marketing or similar roles, preferably in startup environments.
  • Technical Proficiency: Strong familiarity with marketing platforms and analytical tools.
  • Creativity: Ability to develop unique, impactful marketing initiatives.
  • Data-Driven: An analytical mindset with a penchant for making data-informed decisions.
  • Adaptability: Ability to navigate the dynamic startup landscape and pivot strategies when necessary.
  • Teamwork: Strong collaborative skills to work with cross-functional teams.
  • Communication: Clear verbal and written communication skills for effective marketing and team collaborations.
  • User-Centric: A focus on understanding user behavior and catering strategies to user needs.

Benefits:
  • Competitive salary and benefits package.
  • Flexible working hours and remote work options.
  • Opportunities for professional growth and development.